Navratri Oct 11 – 20
Rameelo
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All open rolesMarketing · Growth & Demand

SMS Marketing Specialist

Remote — United StatesFull-time

About Rameelo

Rameelo is the ticketing and community platform for Garba, Dandiya, and Navratri events across the United States — built by and for the Gujarati diaspora. We make it effortless to discover, join, and organize the celebrations that keep our culture alive, wherever you are in the country.

We're an early, fast-moving team focused on capturing the Garba market through ticket sales, delivering high-quality products, and building a longevity brand that lasts generations. Everyone here owns real outcomes and sees their work in the hands of thousands of dancers every Navratri.

The Role

Drive ticket sales and customer engagement through timely, high-impact SMS campaigns that deliver the right message at the right moment. Success in this role helps organizers sell more tickets while maintaining a trusted and valuable communication channel with customers.

Primary Responsibilities

  • Plan, create, and send SMS campaigns for all Rameelo events.
  • Execute event launches, early bird promotions, reminders, giveaways, and last chance ticket campaigns.
  • Segment customers by location, organizer, artist, purchase history, and engagement.
  • Build automated SMS journeys for subscribers, purchasers, and event reminders.
  • Optimize campaign performance while maintaining SMS compliance and minimizing opt-outs.
  • Coordinate messaging with email and the broader marketing team.

Key Performance Indicators

Tickets sold through SMSSMS click-through rateSMS conversion rateSubscriber growthOpt-out rate

What You Own

  • SMS marketing strategy and execution
  • SMS customer segmentation
  • SMS automations
  • SMS performance reporting
  • SMS subscriber database health

Definition of Success

Consistently deliver high-converting SMS campaigns that maximize ticket sales, increase customer engagement, and make SMS one of Rameelo's most effective marketing channels while maintaining customer trust.

Rameelo is an equal opportunity employer and does not discriminate on the basis of any characteristic protected by applicable law. This description summarizes the primary responsibilities of the role and is not an exhaustive list of duties; it does not constitute an offer or contract of employment, and unless otherwise required by law, employment is at-will. Need an accommodation to apply? Email careers@rameelo.com.